Advertising: Facebook Versus Google

I recently ran an ad campaign, because over the holidays my sales slumped. Why were my sales slumping? Well, initial excitement over my second book had tapered off, and people were all wrapped up in holiday stuff. It’s fairly common. If I was smart, I would have set up a sale and ad campaign to […]

Spoiler Alert: I’m Still Alive

So I was checking my stats page, and uh, this happened… How’s that Churchill quote go? Something like, “You know you’re doing something right when people are googling to see if anyone has murdered you lately”? [That must be it…] My brain’s first reaction was to panic and go, “Oh my god, someone is trying […]