The Self-Promotion Hat

If you ask about promotion or marketing as a new self-publisher, people usually say something vague like: “As a self-pubbed author, you need to wear many hats!” as they direct you toward social media, or paid book promotion services, and… well, that’s it. “Here’s a link to Twitter, and another one to Goodreads. Now go […]

Advertising: Facebook Versus Google

I recently ran an ad campaign, because over the holidays my sales slumped. Why were my sales slumping? Well, initial excitement over my second book had tapered off, and people were all wrapped up in holiday stuff. It’s fairly common. If I was smart, I would have set up a sale and ad campaign to […]

The World of Social Media

I know I touched on this topic a bit back in this entry, but I want to revisit it again now that I’ve had the better part of a year to explore different platforms. Right before Christmas the fan on my heatsink died, and I couldn’t find a replacement for it. I had to special […]